01 / 12
Enquirer Consulting Group / Prepared for The Hartford
August 2026

The buyer is an agency,
and agencies are listed.

To go with Monday's note: what we build, how it runs, and what you own at the end of it.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

In commercial lines, distribution is the market.

01
In this market the reachable buyer is rarely the insured. It is the independent agency or broker that places the business, and the producer inside it who decides where a submission goes.
02
That population is listable. States publish licensed agency and producer rolls, so the denominator exists before anyone buys a database.
03
Group benefits sit behind a different roster again: benefits brokers, consultants and the HR and finance seats at the employer, who rarely overlap with property and casualty producers.
04
At most carriers in this category, new appointments and new classes of business open through relationships that already exist, so growth follows the map of who is already known.
05
From the outside that reads as a coverage question rather than a product one. In a market this wide, the same appetite usually reaches a fraction of the agencies that could place it.
Prepared for The Hartford
Where this goes

From the agencies a carrier knows to the ones it does not.

Today
.
In this market, first contact usually happens at an industry event, through an existing appointment, or through a producer who already knows the carrier.
.
Agencies outside that circle are not resistant. They are unaware which carrier wants their class of business this year.
.
Nobody sits in the middle making those introductions at any scale.
In the first weeks and months
+
A named list of the agencies, brokers and employer seats that match the classes you want to write, built from public rolls rather than bought.
+
A message written for one person at a time, sent on a schedule instead of when somebody remembers.
+
Positive replies handed to your people warm, with a way to reach the person who answered.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for The Hartford

Three parts, built for a regulated seller.

The named universe

Licensed agencies and producers by state and by class, plus the employer, consultant and benefits seats behind group work. Built from public rolls, so the market is a denominator rather than a sample.

The unit that works it

Seats, data, sequences and the operator who runs them. Written in your language, reviewed by a person before anything sends, and pointed only at accounts you approve.

The handover

Playbook, tooling, dashboards and a trained operator. After four months the unit sits inside your team and answers to you.

Review sits inside the build rather than beside it. Copy is checked before it runs, and every claim traces back to something you already publish.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list from public licensing rolls and employer registers rather than buying a database, then identify the individual people who decide.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits

A relationship reaches one agency. A channel reaches the roll.

01

The universe is public

Agencies and producers are licensed and published state by state. When a market is listed rather than estimated, coverage beats reach, and coverage is a process.

02

The cycle has a window

Renewals and appointments move on dates. Being known before the window opens is most of the game, and that takes a channel running every week rather than a campaign.

03

The message has to be exact

A regulated seller cannot send generic copy. Every message is written for one named person and reviewed before it goes, which is the only way this works at volume.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
+
Without a permanent agency on retainer forever.
+
Without a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for The Hartford.